Literature Review Based Assignment Language Essay - 275 Words

Literature Review Based Assignment (Essay Sample) Content: 1 Assignment One: Literature review based assignment (50%)Critically evaluate the extant arts marketing literature and prepare a literature review that includes the following: * A critical review of arts attenders, their motives, behaviour and decision making process * Barriers to attendance in the arts * Audience perceptions of the value proposition * Branding in the arts * Bibliography listing all of your sources.This assessment will evaluate the following learning outcomes. You should consider this when writing your essay. 1 Have a critical understanding of the distinctive nature of arts marketing; 2 Have critical insight to the arts marketing environment and the role of consumers as audiences for a wide range of contemporary and alternative art forms; 3 Demonstrate a critical understanding of the brand challenges within arts marketing and the importance of clearly delineating the brand values within a range of arts marketing arenas....